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Sponsorship roundup

Montreal-based job search website Monster Canada will begin a new promotion this week as part of its sponsorship of a new Radio-Canada television series in Quebec called La Job, a comedy set in an office. The company will produce what it describes as a show within the show at the <http://francais.monster.ca> website which visitors can use to follow the storyline and read about the program’s characters. “Monster is very excited to be sponsoring La Job and we think viewers are going to really enjoy the unusual approach we have taken as sponsor of the program,” said Gabriel Bouchard, general manager of Monster Canada. “We anticipate plenty of discussions around the coffee machines on Fridays talking about this show that is unlike any other in terms of the characters and their exploits.”

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