Monster Canada begins Be More campaign
By Adnews Staff
Montreal-based online job search company Monster Canada has begun a new advertising campaign called “Be More.” The campaign will run in Calgary, Vancouver and Toronto until May. It will make use of outdoor murals, billboards, bus shelter and bus ads, along with radio commercials and Internet banner ads. The creative consists of short messages such as “Be Formidable,” “Be Worldly” and “Be Ambitious.” “Our goal with these ads is to encourage Canadians to really take advantage of the incredible array of resources we've created for them and to think big in terms of their possibilities for the future,” said Gabriel Bouchard, vice-president and general manager of Monster Canada. “Our new ads will deliver a message that gets people thinking while reminding everyone, employees and employers alike, that Monster.ca is there to help as the best resource for all things related to work and careers.”