FullyLoadedTea hires Subplot Design
By Adnews Staff
Vancouver-based FullyLoadedTea has hired Subplot Design, also based in Vancouver, to develop a brand identity and packaging for its new line of tea. The six blends of tea are aimed at young urban professionals. “It was very important to us that our teas were crafted with a purity and bold flavour that is uncommon even in the premium tea market,” said Katya Popoff, co-founder of FullyLoadedTea. “To go hand-in-hand with this bold flavour, we needed to create a bold and innovative brand personality for our consumer that avoided all the tea cliches out there. This needed to be a tea with attitude.” The branding and packaging use bright colours and lines of copy such as, “Love me or hate me, but I am me.” A website for the brand has been constructed by Fuse Interactive of Vancouver at <http://www.fullyloadedtea.com>.