L’Aubainerie breaks new campaign in Quebec
By Adnews Staff
Montreal-based clothing chain L’Aubainerie has begun a new advertising campaign in Quebec consisting of television and radio commercials along with flyers. The creative, developed by LXB Communication Marketing, features actress Nathalie Malette as a spokesperson. “The TV concept presents Nathalie creating her ideal flyer in a very fashionable environment,” said senior creative director Pier Lalonde. “She presents the main subject, the tips that she wants to add as a consumer, the articles to be found in the flyer. It is only near the end of the message that the TV viewer realizes that she is in fact part of the flyer cover. The campaign’s signature, ‘I am lucky to have you,’ reinforces the promise and adds to the rapport that we want to develop with the clientele.” The campaign is airing on TVA and Canal Vie, with supporting ads in magazines, regional weeklies and in stores. L’Aubainerie has 40 retail locations in Quebec.