Manulife Financial readies new Flexcare campaign
By Adnews Staff
Manulife Financial will break a new television campaign for its Flexcare individual health insurance today. The initiative is the latest in a series of Flexcare campaigns created by Northern Lights Direct Response Television of Toronto in the past five years. “DRTV is an excellent medium for generating qualified leads from Canadians looking for an affordable plan that safeguards them from healthcare expenses not covered by government healthcare plans,” said Bob Doyle, director of strategic marketing for affinity markets at Manulife.
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