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Canadian Forces conduct Fight campaign

The Canadian Forces has released a new advertising campaign called “Fight.” The campaign, developed by Publicis Montreal, consists of two 90-second commercials depicting Army, Navy and Air Force personnel in rescue and hostage liberation situations. The scenes are accompanied by on-screen text reading, “Fight fear. Fight distress. Fight Chaos. Fight with the Canadian Forces.” The commercials are airing nationally on television and in theatres.

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