Kraft Canada promotes Del Monte Juice Pouches
By Adnews Staff
Kraft Canada has begun a new campaign for Del Monte Juice Pouches consisting of national television and print advertising. The campaign, created by JWT Canada of Toronto, will run until mid-November in English and French. The 15- and 30-second commercials begin with a close-up view of an apple and the copy, “Del Monte is looking at fruit in a new way.” Shots of a raspberry, an orange and a grape follow. In each case, the camera pulls back to reveal the entire fruit. The print ad depicts a cluster of apples arranged to resemble a single raspberry. “This campaign captures the imagination and simple goodness of Del Monte's new juice pouches,” said Sandy Watt, group account director at JWT Canada. “Using images of these common fruits in an unexpected way reflects the surprising juice blends Del Monte has created.”