MTV promotes MTV Europe Music Awards
By Adnews Staff
Specialty channel MTV has begun a campaign to promote the Nov. 2 broadcast of the MTV Europe Music Awards. The campaign consists of eight 30-second teaser ads on MTV, a 30-second commercial featuring program host Justin Timberlake and a 30-second ad highlighting the show’s announcers and performers. The program will also be offered on the channel’s broadband website MTV Overdrive, located at <http://www.mtv.ca>. A highlight program will air on CTV on Nov. 11. MTV in Canada is owned by CTV.
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