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Pollution Probe begins campaign for Clean Air Commute

Toronto-based Pollution Probe has begun an advertising campaign to promote its annual “Clean Air Commute” program. The initiative, which will take place this year from June 19 to 23, encourages employees in workplaces in the Greater Toronto Area to compete to reduce air pollution by taking alternative forms of transportation to work. The campaign, called “Breath of Fresh Air,” includes television, radio, print, transit and theatre advertising, along with direct mail, email and a website. The campaign was created by FCB Direct of Toronto.

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