Pollution Probe resumes Clean Air Commute campaign
By Adnews Staff
Toronto-based environmental organization Pollution Probe is preparing to resume its annual “Clean Air Commute” program in the Greater Toronto Area, promoted by an advertising campaign developed by Rivet of Toronto. The initiative, which will run from June 23 to 27, encourages residents of the area to commute more efficiently. The creative, which uses the theme that small changes in habits can make a big difference in air quality, invites viewers to become "Clean Air Action Heroes" in the fight against smog. The campaign includes television, transit and print advertising, along with direct mail and Web-based materials.
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