FCB Direct becomes Rivet Toronto
By Adnews Staff
Toronto-based FCB Direct has been moved under the umbrella of Rivet Global, based in Chicago. Both are Interpublic companies. FCB Direct will now be known as Rivet Toronto. Rivet's eight offices specialize in retail, promotion and business-to-business activities. "Toronto will be the center of excellence for CRM Direct and Interactive, but we can tap into a global talent pool to customize the right team to service our clients' business, making Rivet the most powerful sales force you can hire," said Marie-Josée Vinet, vice-president and managing director of Rivet Toronto.
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