Parmalat continues Build a Better Cheeseburger promotion
By Adnews Staff
Parmalat has resumed an annual promotional initiative called “Build a Better Cheeseburger.” The promotion is intended to remind consumers to use cheese during the summer barbecue season. During the program, coupons for barbecue-related products will be distributed in approximately two million specially-marked packages of Black Diamond and Lactantia products. The packaging will also contain instructions for entering a draw for one of 10 Weber barbecues. The promotion was developed Solutions with Impact of Toronto. “Parmalat has had great success from both a consumer and trade level in executing these types of added value promotions,” said agency vice-president Shawn Moscoe. “With this high profile in-store program, Parmalat hopes consumers will use their brand of cheese to build a better cheeseburger this summer.”