New Coors Light commercial breaks
By Adnews Staff
Molson Coors has released a new television commercial for the Coors Light brand. The ad, called “Cold Truck,” was created by FCB Toronto. In it, a truck full of beer pulls off of a highway into a gas station on a hot day. The driver warns the attendant not to touch the truck. He then enters the station. When he returns, the attendant is stuck to the side of the truck by the tongue. The ad is a follow-up to a commercial from last year called “Cool Truck.” It is running nationally. “We have a lot of fun in our commercials, but there’s also a lot of product message,” said agency business director Darrell Hurst. “It’s been an important combination for us.”
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