Website roundup
By Adnews Staff
Corus Entertainment of Toronto has redesigned the YTV website, located at <http://www.ytv.com>. According to the company, the modifications are intended to make the online environment more immersive for visitors and to create enhanced advertising and sponsorship opportunities. The updated site includes 12 new online games. New games will be added monthly. The site also offers a media player that displays video content from the channel. New features for advertisers include branded video game advertisements and sponsored video streams. “YTV.com is breaking new ground with its clients by creating brand experiences that extend beyond broadcast and straight online ad banners,” said Frank Duyvelshoff, director of business development at Corus Entertainment. “Just as our site users now expect more interactive and engaging experiences with our brand, so too do our clients expect the opportunity to relay their messages through more interactive advertising opportunities.”