TORSTAR SPINS A WEB SITE
By Adnews Staff
Toronto-based Torstar Corp. has formed a new company to operate the firm's Web site which will be up on the Internet within the next two months. Torstar Electronic Publishing is a collaboration of six Torstar group companies. The site will be called T.O. Online. It will run classified ads, career opportunities, newspaper feature stories, Harlequin romance horoscopes, business news and video games. Revenue will be earned through advertising and the sale of goods and services such as Miles Kimball gift boutique items. The Toronto Star's corporate systems director Margaret McGrory has been given the added titles of executive director of the new company and chair of the board. The other Torstar subsidiaries involved in the new venture are Metroland Printing, Publishing & Distributing, Frank Schaffer, Harlequin Enterprises and eye Weekly magazine.