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DDB DROPS NEEDHAM

By Adnews Staff

DDB Needham Worldwide has a new corporate name and is dropping the name Needham from its agencies in countries outside of North and South America and Asia. The holding company is now DDB Needham Worldwide Communications Group. The Needham will be dropped from the names of agencies with local affiliates, and from subsidiaries not engaged in traditional advertising. The name change comes 10 years after the merger of DDB and Needham Harper Worldwide.

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