SPORTSCENE EXPANDING
By Adnews Staff
Sportscene Restaurants Inc. of Montreal is opening four new La Cage aux Sports restaurants in Quebec by the end of February and plans to open 12 to 15 new outlets over the next three years. The company is also thinking about remodelling its Super Rocky Pasta restaurant, which is currently decorated with movie memorabilia. Sportscene isn't saying at the moment what new theme or themes are being considered. An ad campaign for the restaurant will be launched in the spring when the remodelling is done. Since September TV advertising has been running for La Cage aux Sports, featuring comedian Bruno Landry, a former member of the satirical television troupe Rock et belles Oreilles. Advertising for La Cage and Super Rocky Pasta is done by Radar communication marketing of Montreal.