THE CASE CALLS IT QUITS
By Adnews Staff
The owners of The Case For Advertising have shut the Toronto agency's doors and spun off its Internet division into a new company called Web Visit. The new firm started out as a division of the agency last February. It offers strategic analysis, tactical adaptation, market research, original site creative, Internet access and technical support. It is being operated by president Alastair Beattie and creative director Norman Lehman. Both held the same positions at The Case. Former partner and agency chairman Bill Kemp has retired. The Case was closed because many of its clients reduced advertising budgets, Lehman told Adnews yesterday. The new company was started because the agency had a number of technology clients and it knew the potential of the Internet. Lehman would not say what clients Web Visit now has. He did say that most former clients stayed with him because they wanted to use the new media, and that all other accounts were "taken care of." A published client list for The Case carries the names Canada Brick, Citibank Visa, Dun & Bradstreet and Hummingbird. Dell Canada and Aetna Canada are also on the list but they haven't used the agency for about a year. Dell uses Goldberg, Moser & O'Neill of San Francisco. Aetna handles advertising in-house. The Speedware Corp. of Toronto says it last used The Case in September but can't afford to advertise now. If Speedware starts to advertise again it will handle the job in-house, marketing services manager Lynn Walks told Adnews yesterday.