Royal Canadian Mead begins Patio Pollinator program
By Adnews Staff
Royal Canadian Mead of Toronto has begun a promotion called “Patio Pollinator” that adds bee boxes to participating restaurants and bars with patios, accompanied by a range of flowers. The initiative is being conducted with the Toronto Flower Market and floral design firm Gunnar. At the end of summer, the soil and perennial plants will be transplanted to the company’s future location in Prince Edward County, ON. Honey from the bee boxes will be used in the production of the company’s mead. In addition, Royal Canadian Mead will donate some proceeds from sales of its mixed four-packs of mead to charity Pollinator Partnership Canada.
“Our objective is to develop a program that has both symbolic value, prompting a vital conversation about the connection of nature to food, and real, practical value,” said Royal Canadian Mead partner Ben Leszcz. “The glory of ‘Patio Pollinator’ is seeing these floral gardens come to life, growing wild, and actually supporting meaningful habitat for butterflies, hummingbirds and other pollinators.”