CHEVROLET TEAMS UP WITH ROCKPORT
By Adnews Staff
Ontario Chevrolet dealers have formed an alliance with Rockport Canada to co-brand a limited 1996 edition of General Motors' Chevrolet Blazer; the Rockport Chevrolet Blazer. Anyone buying the sport utility vehicle will receive a pair of Rockport shoes, a sweatshirt and cap. A camapign for the truck began in mid-October using point-of-sale, direct mail, TV and newspaper advertising. It will run until the end of the month and then will be relaunched in mid-December. The agency is MacLaren: McCann of Toronto. Rockport is a division of U.S.-based Reebok International.
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