TOOTH FAIRY VISITS B.C.
By Adnews Staff
The tooth fairy has a talk with adults in a TV campaign launched recently by the College of Dental Surgeons of B.C. In two commericals from Wasserman & Partners of Vancouver, the adult-size fairy discusses the problems that arise when people don't visit the dentist often enough. Using focus groups, the college found that some adults who don't go for regular check-ups know they really should. Thus it's possible they could be prodded to the dentist's chair by the tooth fairy.
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