HERSHEY HAS NEW SWEET TREATS
By Adnews Staff
Hershey Canada put two new chocolate bars on the Canadian market this week, called Cookies 'n' Creme and Creamy Caramel. Cookies 'n' Creme is a mixture of crunchy chocolate cookie bits and Hershey's white chocolate. It has been on sale in the U.S. since early October. The Creamy Caramel bar, made of pockets of Hershey's milk chocolate filled with caramel, is available only in Canada. Print and point-of-purchase advertising will begin next year, but it hasn't been determined yet which Hershey agency will handle the job. Canadian advertising is created in Toronto by two agencies, DDB Needham Worldwide and Bozell Palmer Bonner. Harrison, Young, Pesonen & Newell, also of Toronto, does media buying.
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