COURT TURNS DOWN APPEAL
By Adnews Staff
The B.C. Court of Appeal has denied Rogers Cantel Mobile Communications leave to appeal an interlocutory injunction that bans a campaign comparing its service with rival BC Tel Mobility. In late Septmeber BC Tel won an injunction, pending the outcome of a lawsuit, on the "balance of convenience." This means that BC Tel would be hurt more by the ads than Cantel would be by pulling them. BC Tel took the matter to court after Cantel started its campaign on Sept. 8 citing an independent study by Lapp-Hancock Associates of Ottawa. The study found the quality of Cantel calls are good or excellent 64% of the time, compared to 11% for BC Tel. The latter countered with its own study that found its service had a stronger signal than Cantel's 58% of the time. BC Tel also said that the methodology used in Cantel's study was flawed. The ads for Cantel were created by Gee, Jeffery & Partners of Toronto.