Adnews

Cirque du Soleil sends more work to KWT

Disney, Corus begin Star Wars campaign

AutoTrader hires Doug&Partners

Hershey readies Reese Peanut Butter Cup movie


Tourism Eastern Townships begins ski promotion

. Tourism Eastern Townships has begun a promotion intended to attract skiers to the Eastern Townships region of Quebec. The initiative is called "L'Est Go." Read more.


Insurance Bureau of Canada conducts Great BC Shakeout

. The Insurance Bureau of Canada and the BC Earthquake Alliance conducted a promotion on Oct. 17 called the "Great BC Shakeout" to raise awareness of earthquake preparedness. Read more.


Supreme Cannabis debuts podcast

. Supreme Cannabis has begun an online promotion in the form of a podcast called "Session Garden." The show will be hosted by the company's chief advocacy officer John Fowler. Read more.


Spot Dog Walking, AARCS conduct joint promotion

. Spot Dog Walking and the Alberta Animal Rescue Crew Society conducted a joint promotion in Calgary on Oct. 17 intended to encourage the adoption of rescue dogs. Read more.


Museum of Contemporary Art prepares Thinking Emoji campaign

. The Museum of Contemporary Art in Toronto will conduct a street promotion in that city on Oct. 19 featuring a statue of an emoji representing thinking. Read more.


Globe and Mail readies Designing Canada initiative

. The Globe and Mail will debut a new editorial feature called "Designing Canada" on Oct. 19 in association with Winnipeg-based furniture company EQ3. Read more.


Ontario Minor Hockey Association renews two sponsorships

. Sports equipment maker CCM has renewed its sponsorship of the Ontario Minor Hockey Association Goalie Assist Program. Read more.


Pitcher joins The Juggernaut

. Toronto-based The Juggernaut has hired Hillary Pitcher as an executive producer as part of the firm's expansion into content production. Read more.


American Express breaks small business campaign

. Credit card company American Express Canada has begun a marketing campaign in support of a new product called the Business Edge card aimed primarily at entrepreneurs. Read more.


Canadian Tire conducts Dragon's Den promotion

. Canadian Tire recently conducted a sponsorship promotion as part of its ongoing "We Do New" campaign. It was part of its sponsorship of television program Dragon's Den. Read more.


Aliments du Quebec debuts new branding

. Aliments du Quebec, an association that promotes Quebec-based food producers, has undertaken a rebranding initiative. It was developed by Lg2 of Montreal. Read more.


Cossette appoints two presidents

. Cossette has appointed Daniel Shearer to the position of president for Ontario and west, and Louis Duchesne to the position of president for Quebec and east. Read more.


Maple Leaf Foods breaks Weekday Mornings campaign

. Maple Leaf Foods has begun a new campaign called "Make Weekday Mornings Better." Developed by Sid Lee of Toronto, the effort is aimed primarily at parents. Read more.


Seneca College begins Challenge Accepted campaign

. The Seneca College of Applied Arts and Technology in Toronto has begun a new recruitment campaign called "Challenge Accepted." Read more.


GlaxoSmithKline begins 100 Years of Buckley's campaign

. GlaxoSmithKline has begun a campaign promoting the 100th anniversary of its Buckley's cough and cold medication. The campaign is called "100 Years of Buckley's." Read more.


Genius signs representation deal with Ideon Media

. Genius, a New York-based online property specializing in music lyrics and information, has signed a representation agreement with Ideon Media of Toronto. Read more.


British Columbia Securities Commission begins campaign

. The Vancouver-based British Columbia Securities Commission has begun a promotional initiative called "Get Started with Investing." Read more.


Norr debuts new branding

. Toronto-based Norr Architects and Engineers has undertaken a rebranding initiative. It consists of a new corporate identity intended to reflect the firm's history. Read more.


Nextdoor launches in Canada

. A new online service called Nextdoor has launched in Canada. According to the San Francisco-based company, the service is intended to help neighbours connect with each other. Read more.


Lime Blog introduces redesign

. Lime Blog, a business-oriented website based in Brossard, QC, has undertaken a redesign. The site is aimed primarily at entrepreneurs. Read more.