Adnews

Cirque du Soleil sends more work to KWT

Disney, Corus begin Star Wars campaign

AutoTrader hires Doug&Partners

Hershey readies Reese Peanut Butter Cup movie


CIBC breaks new campaign

. CIBC has begun a new marketing campaign intended to highlight the quality of the advice it provides to its clients. The campaign was developed by Juniper Park TBWA. Read more.


Air Canada signs sponsorship deal with Cirque du Soleil

. Air Canada has signed a multi-year sponsorship agreement with Cirque du Soleil. During the agreement, Air Canada will be the exclusive airline of the entertainment troupe. Read more.


Golf Town, Brooke Henderson extend agreement

. Sports equipment retail chain Golf Town has extended its promotional agreement with professional golfer Brooke Henderson for an additional three years. Read more.


New chief marketing officer at Kruger

. Mississauga-based paper products company Kruger Products has appointed Susan Irving to the position of chief marketing officer. Read more.


New editor at Now Magazine

. Now Central Communications of Toronto has promoted Kevin Ritchie to the position of editor at Now Magazine. He was previously senior culture editor at the publication. Read more.


Rethink Breast Cancer readies Booby Bowl promotion

. Charitable organization Rethink Breast Cancer is preparing a fundraising initiative called the "Booby Bowl." It will run from Jan. 25 to Feb. 1. Read more.


Bell Media, TIFF begin joint promotion

. Bell Media has begun a promotion with the Toronto International Film Festival called "TIFF Selects." Eleven films from the 2019 festival will be made available on the Crave streaming service. Read more.


Marketing Hall of Legends seeks nominations

. The Toronto Chapter of the American Marketing Association has issued a call for nominations for its Canada's Marketing Hall of Legends awards program. Read more.


Weber Shandwick adds three

. Weber Shandwick Canada has recently added three new staff members. Kate Savage has joined the agency's client experience department as a senior manager. Read more.


Amiel joins Beattie Tartan

. Beattie Tartan has appointed Nicole Amiel to the position of director for eastern Canada. She most recently operated her own consulting firm called Cota Communications. Read more.


Budweiser, Uber ready Super Bowl campaign

. Budweiser Canada and Uber have begun a promotion timed to coincide with the upcoming Super Bowl LIV NFL football championship. Read more.


7-Eleven Canada begins Hawaiian contest

. Vancouver-based convenience store chain 7-Eleven Canada has begun a contest promotion in support of its Hawaiian Kona Blend coffee. Read more.


Best Buy conducts School Tech Grant Program

. Best Buy Canada recently conducted an initiative called the "School Tech Grant Program" which will distribute approximately $117,000 to secondary schools nationally. Read more.


TD Bank sponsors The Brand is Female

. TD Bank Group has signed a sponsorship agreement with podcasting company The Brand is Female. The bank will sponsor the company's third season of podcasts. Read more.


Rabinovich joins Hill&Knowlton Strategies

. Hill&Knowlton Strategies of Toronto has appointed Robyn Rabinovich to the position of senior cannabis account director. She will begin work on Feb. 3. Read more.


Quebec City Tourism hires Lg2

. Quebec City Tourism has retained Lg2 of Toronto as its advertising agency. The firm will work to raise awareness of the city as a tourism destination. Read more.


Ontario Ministry of Labour breaks skilled trades campaign

. The Ontario Ministry of Labour, Training and Skills Development has begun an advertising campaign intended to attract more people to careers in skilled trades. Read more.


New chief strategy officer at Juniper Park TBWA

. Juniper Park TBWA of Toronto has appointed Dustin Rideout to the position of chief strategy officer. He will head strategy activities for the agency's North American clients. Read more.


Boisvert joins Neo-Traffic

. Out-of-home media company Neo-Traffic of Montreal has appointed David Boisvert to the position of sales director. Read more.


Etherden joins Blue Ant Media

. Sarah Etherden has joined Blue Ant Media of Toronto has senior director of global communications. She most recently operated her own firm called Phoenix PR. Read more.