December 7, 2016. Ronald McDonald House Charities has begun a holiday season promotion called the "Gratitude Number." The online fundraising initiative is based on a website at GratitudeNumber.ca. Read more.
December 7, 2016. The University of Waterloo in Waterloo, ON recently retained MSix of Toronto to handle the media strategy, planning and buying for a communications campaign that began in late November. Read more.
December 7, 2016. Household appliance company KitchenAid Canada has begun a holiday season promotion in Toronto. The effort, called "GingerbreadTO," consists of a window display at a Canadian Tire store. Read more.
December 7, 2016. Mappedin of Kitchener, ON, recently retained Open of Toronto to undertake a rebranding initiative. The new brand identity is intended to better reflect Mappedin's primary business. Read more.
December 7, 2016. Specialty television channel MAVTV Motorsports Network has signed a distribution agreement with the Canadian Cable Systems Alliance of Quispamsis, NB. Read more.
December 6, 2016. Toronto-based charitable organization Cystic Fibrosis Canada has begun a new holiday season campaign called "The Moment We Knew." The campaign will run until the end of the year. Read more.
December 6, 2016. Vancouver-based Eagle Energy has begun a new online campaign called "Stay Sharp" in support of its caffeinated inhaler product. The campaign was developed by Cossette Vancouver. Read more.
December 6, 2016. Toronto-based public relations agency Rock-it Promotions has recently gained three new account. Club Med has retained the firm as its public relations agency of record for Canada. Read more.
December 6, 2016. Toronto-based mobile developer Dubdub has released a new application called Dubcandy that allows users to receive revenue from shopping links embedded in videos they create. Read more.
December 6, 2016. Fuse Marketing Group of Toronto has hired Anastasia Tubanos to head its content strategy activities. She was most recently a digital strategist and senior strategist at FCB Global. Read more.
December 5, 2016. Adrem Brands of Toronto has begun an advertising campaign for its Wake-Ups line of caffeine tablets. According to the company, this is the first new creative for the product in 65 years. Read more.
December 5, 2016. Mississauga-based courier company UPS Canada has begun a holiday season contest promotion called "Message in a Parcel." Consumers can enter the contest at the brand's Facebook page. Read more.
December 5, 2016. The Hospital for Sick Children in Toronto has released the final execution in its "SickKids Vs" campaign, which launched in October. The commercial is called "SickKids Vs Missing Home." Read more.
December 5, 2016. Blue Ant Media has signed an advertising sales representation agreement with Oboxmedia. Blue Ant will now handle ad sales for Oboxmedia's collection of online properties. Read more.
December 5, 2016. Out-of-home media company Clear Channel Canada has installed a new digital display at the Yorkville Village shopping mall in Toronto. The display measures 11.5 feet by 6.5 feet. Read more.