STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat

Rain43 acquires Karo Group

. Toronto-based Rain43 has acquired Karo Group of Calgary as part of a national expansion effort. The agency has also launched a new brand called Rain. Read more.

Via Rail breaks new campaign

. Via Rail has begun a new campaign depicting train travel as a way of avoiding traffic. It consists of interactive videos that allow viewers to skip past characters talking about traffic. Read more.

Velux Group begins Indoor Generation campaign

. Window and skylight company The Velux Group has begun a new marketing campaign called "The Indoor Generation." It focuses on the health benefits of sunlight and fresh air. Read more.

Bauer Hockey renews Hockey Canada sponsorship

. Bauer Hockey has renewed its sponsorship of Hockey Canada for an additional eight years. Bauer Hockey will remain the official equipment provider of Hockey Canada's national teams. Read more.

New chief marketing officer at Hill Street Beverage Co.

. Toronto-based Hill Street Beverage Co. has appointed David Pullara to the position of chief marketing officer. He previously operated a consulting firm called DP Ventures. Read more.

Toronto Caribbean Carnival hires Enterprise

. The Peeks Toronto Caribbean Carnival has retained Enterprise of Toronto as its public relations agency of record for its 2018 event. Read more.

Catelli resumes Feed the Hope campaign

. Montreal-based pasta company Catelli has begun a 2018 edition of it annual "Feed the Hope" campaign. The initiative is intended to raise awareness of hunger in Canada. Read more.

PepsiCo conducts Cheetos Museum contest

. PepsiCo Canada has begun a contest promotion in support of its Cheetos brand. The contest, called the "Cheetos Museum," invites consumers to submit photographs of unusually-shaped Cheetos. Read more.

Garnier begins Whole Blends promotion

. Garnier recently conducted a promotion in Mississauga for its Whole Blends product line. The effort made use of a temporary installation at the Square One shopping mall. Read more.

Jacobson joins Cohn & Wolfe

. Toronto-based Cohn & Wolfe Canada has appointed Erin Jacobson to the position of head of its digital unit. She will work to increase the agency's digital operations. Read more.

Kanetix hires Mansfield

. Toronto-based insurance information company Kanetix has retained Mansfield as its public relations agency of record. The assignment includes national PR, and media relations. Read more.

Grace Foods readies summer sampling campaign

. Grace Foods Canada is preparing to begin a summer campaign in the Greater Toronto Area in support of its Grace 100% Pure Coconut Water brand. Read more.

Mira Foundation debuts new website

. The Mira Foundation recently retained Nurun of Montreal to redesign its website at The Quebec-based non-profit organization works to provide guide dogs. Read more.

Rouge Media adds two

. Toronto-based out-of-home media company Rouge Media has appointed Jessica Palombella to the position of vice-president of finance. Read more.

Powershifter promotes Mitchell

. Vancouver-based digital design agency Powershifter has promoted Clayton Mitchell to the position of director of insights and growth. He spent four years as a consultant. Read more.

Schneiders debuts new branding

. Mississauga-based meat products company Schneiders has begun a rebranding initiative focusing on "authentic food craftsmanship." The effort references the brand's history. Read more.

Aberlour begins promotion with Porter Airlines

. Corby Spirit and Wine has begun a promotion for its Aberlour whisky brand in collaboration with Porter Airlines. The whisky will be served on the airline's domestic flights. Read more.

Pennecon conducts rebranding

. Pennecon, a company specializing in industrial and marine construction and maintenance based in St. John's, NL, has introduced new branding. Read more.

Proof Experiences adds four

. Toronto-based Proof Experiences, formerly Free For All Marketing, has recently added four new staff members as part of its expansion in western Canada. Read more.

New marketing vice-president at Liberty Health Sciences

. Toronto-based medical cannabis company Liberty Health Sciences has appointed Stephanie Kubacki to the position of vice-president of marketing. Read more.