Adnews

Cirque du Soleil sends more work to KWT

Disney, Corus begin Star Wars campaign

AutoTrader hires Doug&Partners

Hershey readies Reese Peanut Butter Cup movie


Tangerine, Uninterrupted Canada ready content promotion

. Digital bank Tangerine has signed a sponsorship agreement with sports media brand Uninterrupted Canada. They will collaborate on an initiative called "Kneading Dough Canada." Read more.


Canada Goose begins retail promotion in Toronto

. Canada Goose began a retail promotion in Toronto on Dec. 4. called "A Canada Goose Experience." The initiative is taking place at shopping mall Sherway Gardens. Read more.


Pivot Pharmaceuticals rebrands as BetterLife Pharma

. Pivot Pharmaceuticals has undertaken a rebranding initiative and will now operate as BetterLife Pharma. The company specializes in phytocannabinoid and micronutrient products. Read more.


Mogo releases new mobile app

. Vancouver-based financial technology company Mogo has released a new mobile application intended to provide educational material about personal finances. Read more.


Dairy Farmers of Canada breaks Santa Surprise campaign

. Dairy Farmers of Canada has begun a holiday season advertising campaign called "Santa Surprise." The campaign focuses on the relationship between milk and Christmas. Read more.


Gay Lea Foods begins milk and cookies promotion

. Gay Lea Foods, in association with Dairy Farmers of Ontario, has begun a holiday season promotion in that province called "24 Days of Cookies." Read more.


Pinch Social conducts diabetes promotion

. Pinch Social recently conducted a promotional event in Toronto to coincide with the end of Diabetes Awareness Month in Canada. It was called "Unboxing Type 1." Read more.


Pollard Banknote to buy Mkodo

. Winnipeg-based Pollard Banknote has signed an agreement to acquire Mkodo of London, UK. It specializes in the development of mobile applications and digital interfaces. Read more.


MDC debuts new agency group

. MDC Partners has launched a new North American agency group called the Doner Network. The network will offer creative, digital, influencer, experiential and production services. Read more.


Argyle readies 40th anniversary initiative

. The Argyle Group of Toronto is preparing a charitable initiative to coincide with the 40th anniversary of the company. Read more.


Bay Street Bulls launches digital video brand

. Toronto-based media company Bay Street Bulls has launched a new digital video brand called BSB TV. The service plans to introduce programming content through 2020. Read more.


Canadian Public Relations Society adds five fellows

. The Canadian Public Relations Society has appointed five new members to its College of Fellows to recognize contributions to the field of PR and communications. Read more.


Calgary Society for Persons with Disabilities begins campaign

. The Calgary Society for Persons with Disabilities has begun a new advertising campaign called "Visability for Disability." It was developed by Wax of Calgary. Read more.


MADD Canada begins Schnoz for the Cause campaign

. Sober driving advocacy group MADD Canada has begun a holiday season social media campaign called "Schnoz for the Cause." It was developed by Tag of Toronto. Read more.


Montreal bakeries begin promotion with Tree Canada

. Montreal-based cafe and bakery chains Au Pain Dore and Brioche Doree have begun a promotion to raise awareness of their new reusable beverage cups. Read more.


New chief marketing officer at Plan International Canada

. Toronto-based charitable organization Plan International Canada has appointed Goodwin Gibson to the newly-created position of chief development and marketing officer. Read more.


Delimax-Montpak hires Pigeon

. Quebec food company Delimax-Montpak recently retained Pigeon of Toronto to develop a brand strategy for its new line of veal products and ready-to-cook meat. Read more.


Subway breaks Pizza Sub campaign

. Sandwich chain Subway Canada has begun an advertising campaign for a new limited-time menu item called the Pizza Sub. Read more.


Chameleon Digital Media signs deal with Cerebro Smart Media

. Chameleon Digital Media of Toronto has formed an out-of-home advertising agreement with Cerebro Smart Media of Mexico. Read more.


Emmens joins Juniper Park TBWA

. Juniper Park TBWA of Toronto has appointed Steve Emmens to the newly-created position of integrated production managing director. Read more.