Blammo Worldwide, Extreme Group merge

Air Transat debuts installation at Montreal airport

Canadian Freestyle Ski Association rebrands

Canadian Olympic Committee hires Sid Lee

Danone Canada breaks Oikos SuperGrains campaign

. Dairy company Danone Canada has begun a new campaign for its Oikos brand of Greek yogurt. The launch campaign introduces a new brand extention called Oikos SuperGrains. Read more.

Susan G. Komen retains Stephen Thomas

. Toronto-based Stephen Thomas has been appointed fundraising agency of record for Dallas-based Susan G. Komen, a charitable organization dedicated to breast cancer research. Read more.

CHL introduces CIBC Showdown highlight service

. Stadium Digital of Toronto has debuted an online video service in collaboration with the Canadian Hockey League and their sponsor CIBC, called the "CIBC Showdown." Read more.


Calling Canada's top young creative, media and marketing talent

Are you ready to compete against the best young advertising and marketing minds? Winners go on to represent Canada at the Cannes Lions International Festival of Creativity. Read more.

ICA signs deal with Little Black Book

. The Toronto-based Institute of Communications Agencies Canada has formed an agreement with online creative portfolio service Little Black Book. Read more.

No Fixed Address adds staff

. Toronto-based No Fixed Address has recently added several new staff members. Craig MacKenzie has joined the agency as technology and innovation lead. Read more.

Destination Canada hires Ogilvy & Mather, Cossette

. Destination Canada has retained Ogilvy & Mather Canada and Cossette as its marketing agencies. The assignment includes content marketing and strategic planning. Read more.

Electrolux retains Scratch as Beam AOR

. Electrolux Home Care Products has hired Scratch of Toronto as global agency of record for its Beam brand of central vacuum systems. The assignment includes strategy and branding. Read more.

Intact Insurance breaks You Matter campaign

. Intact Insurance of Toronto has begun a new brand campaign called "You Matter." The initiative is intended to highlight the "diversity and uniqueness" of its customers. Read more.

GlaxoSmithKline begins Allergy Outlook campaign

. GlaxoSmithKline Consumer Healthcare has formed an agreement with Pelmorex Media promoting the pharmaceutical company's Flonase Allergy Relief product. Read more.

Couillard joins TACT

. Montreal-based public relations and government affairs firm TACT Intelligence-conseil has appointed Caroline Couillard to the position of senior director. Read more.

Playtex Sport conducts PlayOn Canada promotion

. Edgewell Personal Care has released a video in support of its Playtex Sport brand. It depicts Olympic wrestler Erica Wiebe presenting equipment to the West Humber Collegiate Institute girls' wrestling team. Read more.

Ride TV to debut in Canada

. Ride Television Network of Forth Worth, TX has received approval from the CRTC to be added to the list of non-Canadian television channels authorized for distribution in Canada. Read more.

Cora readies National Pancake Day promotion

. Cora Breakfast and Lunch is preparing a promotion called "National Pancake Day." On Feb. 28, the Cora Foundation will donate one dollar for every meal of pancakes to the Breakfast Club of Canada. Read more.

Tourisme Montreal, Shanghai Tourism form agreement

. Tourisme Montreal has signed an agreement with the Shanghai Municipal Tourism Administration. The two organizations have agreed to discuss strategies for increasing tourist numbers. Read more.

AOL debuts self-serve mobile ad management system

. AOL has introduced a collection of new self-serve capabilities for its One by AOL programmatic ad-buying system. The new functions are aimed primarily at mobile application developers. Read more.