Pizza Nova hires Strategic Objectives

Chefs Plate begins first national campaign

Lexus begins promotion with Group Germain Hotels

Molson Coors Canada retains MEC Canada

Shutterstock (Retraction and Correction)

. This story has been retracted. Please click through for details. Read more.

Wendy's conducts fresh beef campaign

. Fast food chain Wendy's has begun a new national campaign in Canada promoting its use of 100% Canadian fresh beef. The campaign was developed by McCann. Read more.

Quebec tourism alliance begins new campaign

. The Alliance de l'industrie touristique du Quebec has begun a promotion intended to highlight the variety of attractions and the beauty of the landscape in the province. Read more.

Agents of Necessity opens in Toronto

. A new marketing consulting firm called Agents of Necessity has launched in Toronto. The company also has locations in New York and London. Read more.

Nelson, Microsoft ready educational initiative

. Toronto-based educational publisher Nelson has formed an agreement with Microsoft regarding the classroom use of technology in K-12 schools. Read more.

Reel Canada conducts Our Films campaign

. Toronto-based non-profit organization Reel Canada has begun a campaign called "Our Films" timed to coincide with National Canadian Film Day on April 19. Read more.

Purina Canada prepares puppy promotion

. Pet food company Purina Canada will conduct a promotion in Toronto called "Random Acts of Puppy." The effort is in support of the company's Purina Puppy Chow brand. Read more.

International Comfort Products hires Scratch

. US-based heating and air conditioning company International Comfort Products has retained Scratch of Toronto as its Canadian advertising agency of record. Read more.

CBC keeps media account with Initiative

. The Canadian Broadcasting Corporation has again selected Initiative of Toronto as its media agency of record. Initiative retained the account in a mandatory review process. Read more.

Flavour TV retains LP/AD

. A new online property called Flavour TV has hired LP/AD of Toronto to handle its branding and digital development. The site will specialize in culinary content and will launch in the spring. Read more.

Penningtons continues I Won't Compromise campaign

. Women's apparel chain Penningtons recently conducted a promotional initiative in Toronto in support of its line of plus-sized clothing. The event took place at Union Station. Read more.

New president at Stephen Thomas

. Stephen Thomas has promoted Paula Attfield to the position of president. She will be responsible for internal operations including production, human resources, administration and finance. Read more.

Petralia joins Modern Craft

. Modern Craft of Vancouver has appointed Peter Petralia head of its "people and process" practice. He has also been made a partner in the agency. Read more.

Passage: David Steinberg

. David Steinberg, retired chief executive of PR Newswire and chairman of Canada Newswire, has died at the age of 85 due to complications from surgery. Read more.

Blue Diamond begins Almond Breeze campaign

. Sacramento, CA-based almond company Blue Diamond Growers has begun a new campaign in Canada in support of its Almond Breeze almond milk beverage. Read more.