March 16, 2018. Droski Marketing has retained Holmes PR to handle public relations for its Greenwood Stakes horse racing event. The event will take place at Woodbine Racetrack on May 26. Read more.
March 16, 2018. CIBC recently retained Fuse Marketing Group to conduct a campaign called "Shatter Barriers." The effort promoted the bank's sponsorship of the Canadian Paralympic Committee. Read more.
March 16, 2018. General Mills Canada has resumed a promotion for its Honey Nut Cheerios cereal brand called "Bring Back the Bees" for a third year. Read more.
March 16, 2018. Advocacy group Arrive Alive Drive Sober has begun a St. Patrick's Day initiative in association with The Pipes and Taps Pub in Oakville, ON. Read more.
March 16, 2018. Montreal-based brewery Les Brasseurs du Nord has introduced a new retail initiative. The company has installed a branded retail store within the brewery. Read more.
March 15, 2018. Henkel has begun a promotion in support of a new product called Purex Odour Release laundry detergent. It makes use of a branded vehicle called the "Purex Odour-Free Hockey Shop." Read more.
March 15, 2018. The Contest System has rebranded as Wily Global. According to the company, the new name and additional brand elements are intended to better reflect the range of its products and services. Read more.
March 15, 2018. Toronto-based OverCat recently gained three new clients. Beauty device company Silk'n has retained the agency to handle its public relations, media and influencer activities. Read more.
March 15, 2018. Lamar Advertising has joined the Toronto-based Canadian Out of Home Marketing and Measurement Bureau. COMMB will provide measuring and reporting services. Read more.
March 15, 2018. Astound, a Toronto-based company specializing in fabrication and creative for exhibits and events, has appointed Chuck Bajnai to the newly-created position of chief creative officer. Read more.
March 14, 2018. Canada's Children's Hospital Foundations has retained Fuse Marketing Group of Toronto to develop a digital campaign promoting its Children's Miracle Network Champions program. Read more.
March 14, 2018. Clover Leaf Seafoods has begun a new advertising campaign in support of its Tuna in Water line of canned fish products. The effort, called "All Natural," was developed by Tag. Read more.
March 14, 2018. The Ottawa-based Competition Bureau executed searches at the Toronto offices of newspaper companies Postmedia, Torstar and Metroland on March 12. Read more.
March 14, 2018. The Canadian Out of Home Measurement Bureau and the Out-of-Home-Marketing Association of Canada have merged into the Canadian Out of Home Marketing and Measurement Bureau. Read more.
March 14, 2018. Toronto-based digital developer Rangle has appointed Michael Howatson to the position of executive creative director. He was most recently at MetaLab. Read more.
March 13, 2018. The Montreal-based Alliance de l'industrie touristique du Quebec has begun a new campaign called "Let Go," intended to attract tourists to the province. Read more.
March 13, 2018. Insurance company Belairdirect has begun a new advertising campaign called "Uninteresting." The campaign was developed by Sid Lee of Toronto. Read more.
March 13, 2018. The Toronto-based Canadian Women's Foundation has resumed a campaign called "GirlPowered." The initiative, developed by Havas Canada, debuted last year. Read more.
March 13, 2018. Cupanion, a reusable water bottle company based in Guelph, ON, has begun an advertising campaign called "Bring Water to Life." The campaign was developed by Send & Receive. Read more.
March 13, 2018. James Chutter has joined Vancouver-based digital agency Powershifter in the newly-created position of vice-president of strategy and design. Read more.