Adnews

Blammo Worldwide, Extreme Group merge

Air Transat debuts installation at Montreal airport

Canadian Freestyle Ski Association rebrands

Canadian Olympic Committee hires Sid Lee


Asahi Canada hires The Hive

. Beer company Asahi Canada has retained The Hive of Toronto as its national advertising agency of record. The account encompasses Asahi's full product line. Read more.


Danone Canada begins Activa Challenge promotion

. Dairy company Danone Canada of Boucherville, QC has resumed its "Activa Challenge" promotion in support of its Activa line of yogurt. Read more.


Age-Well, Hacking Health ready Ideathon promotion

. Two non-profit organizations, Age-Well and Hacking Health, have begun a contest promotion intended to generate ideas for new technology or services that will support healthy aging. Read more.


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Gauthier joins McCann

. McCann Canada has appointed Thierry Gauthier to the position of vice-president of client services at its Montreal office. According to the agency, this is the first of several new hires. Read more.


Trampoline Creative adds three

. Trampoline Creative of Halifax has hired Pierre Tabbiner as a senior art director. He will work with senior copywriter Trevor Millett, who joined the agency in November. Read more.


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Change is accelerating. Disruption is the norm. Digital is de rigueur. As Canada turns 150, we all find ourselves at the uneasy intersection of technology, innovation, creativity and disruption. Read more.


Tetley readies TEA Talks campaign

. Tea company Tetley has begun a promotion in support of a new product line called Ayurvedic Balance Teas. The national campaign was developed by John St. Read more.


Taco Bell begins Double Layer campaign

. Taco Bell has begun an out-of-home campaign promoting a new menu item called the Double Layer Taco. The effort makes use of a billboard located that seeks to replicate the layered nature of the taco. Read more.


CIBC begins five-year sponsorship with Whistler Blackcomb

. CIBC has installed an automatic teller machine at the top of Whistler Mountain at the Whistler Blackcomb Ski Resort in British Columbia. The machine includes holders for ski poles and gloves. Read more.


CBMA merges with Magazines Canada

. The Canadian Business Media Association has merged with Magazines Canada of Toronto. The association represents business-to-business media outlets. Read more.


Parisella joins National

. John Parisella has joined National Public Relations of Montreal as senior advisor for business outreach. Parisella is currently the executive director of Campus Montreal. Read more.


Zepeel hires Shine PR, Orchestra Marketing

. Mobile application developer Zepeel has retained Shine PR and Orchestra Marketing of Toronto as its agencies of record. Zepeel's application takes the form of a video dating service. Read more.


Oilers Entertainment Group retains Pattison Outdoor Advertising

. The Edmonton-based Oilers Entertainment Group has hired Pattison Outdoor Advertising as the exclusive sales representative for out-of-home digital advertising in its ICE District. Read more.


Beanfield Metroconnect signs naming agreement with Exhibition Place

. Toronto City Council has approved a multi-year sponsorship agreement between Exhibition Place and telecommunications company Beanfield Metroconnect. Read more.


The Give Agency readies charitable initiative in Toronto

. Halifax-based The Give Agency is preparing a promotion in association with Sun Life Financial and the National Advertising Benevolent Society. Read more.


New chief revenue officer at Sortable

. Online advertising company Sortable has appointed Ryan Fuss to the newly-created position of chief revenue officer. He will be responsible for the company's revenue-generating activities. Read more.