February 22, 2017. Destination Canada has retained Ogilvy & Mather Canada and Cossette as its marketing agencies. The assignment includes content marketing and strategic planning. Read more.
February 22, 2017. Electrolux Home Care Products has hired Scratch of Toronto as global agency of record for its Beam brand of central vacuum systems. The assignment includes strategy and branding. Read more.
February 22, 2017. Intact Insurance of Toronto has begun a new brand campaign called "You Matter." The initiative is intended to highlight the "diversity and uniqueness" of its customers. Read more.
February 22, 2017. GlaxoSmithKline Consumer Healthcare has formed an agreement with Pelmorex Media promoting the pharmaceutical company's Flonase Allergy Relief product. Read more.
February 22, 2017. Montreal-based public relations and government affairs firm TACT Intelligence-conseil has appointed Caroline Couillard to the position of senior director. Read more.
February 21, 2017. Edgewell Personal Care has released a video in support of its Playtex Sport brand. It depicts Olympic wrestler Erica Wiebe presenting equipment to the West Humber Collegiate Institute girls' wrestling team. Read more.
February 21, 2017. Ride Television Network of Forth Worth, TX has received approval from the CRTC to be added to the list of non-Canadian television channels authorized for distribution in Canada. Read more.
February 21, 2017. Cora Breakfast and Lunch is preparing a promotion called "National Pancake Day." On Feb. 28, the Cora Foundation will donate one dollar for every meal of pancakes to the Breakfast Club of Canada. Read more.
February 21, 2017. Tourisme Montreal has signed an agreement with the Shanghai Municipal Tourism Administration. The two organizations have agreed to discuss strategies for increasing tourist numbers. Read more.
February 21, 2017. AOL has introduced a collection of new self-serve capabilities for its One by AOL programmatic ad-buying system. The new functions are aimed primarily at mobile application developers. Read more.
February 17, 2017. Yoplait has prepared a launch campaign for a new product called Yoplait Whole Milk, which, according to the company, is the first whole milk yogurt to be available nationally in Canada. Read more.
February 17, 2017. Athletic footwear company New Balance Canada has released a new animated video promoting its Fresh Foam 1080v7 running shoe. The 30-second video seeks to depict the experience of running. Read more.
February 17, 2017. Toronto-based The Garden has begun a promotion for itself involving gnome figurines. The client recruitment campaign is based on a website at which companies can request a figurine. Read more.
February 17, 2017. Weber Shandwick of Montreal has hired Marie-Eve Noel as an account director in its consumer marketing department. She was previously an account director and senior consultant at Torchia Communications. Read more.
February 16, 2017. Pierre Karl Peladeau has resumed the position of president and CEO of Montreal-based Quebecor. Peladeau was president and CEO of the company from 1999 to 2013. Read more.