STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat

Vivier Pharma hires The Publicist Group

. Vivier Pharma has retained The Publicist Group of Toronto to handle public relations, media relations, influencer activities, content creation and community management. Read more.

Brookline gains two accounts

. Brookline Public Relations of Calgary has recently gained two new accounts. Real estate company Ivanhoe Cambridge has retained the agency to manage public relations. Read more.

Rodeo health awareness campaign begins

. The Ty Pozzobon Foundation and the Canadian Pro Rodeo Sports Medicine Team have begun an initiative to raise awareness of the health issues experienced by rodeo competitors. Read more.

Pound & Grain promotes one, adds two

. Pound & Grain has appointed Grant Fraggalosch to the position of creative director in its Vancouver office. He has previously worked as a creative director at MacLaren McCann. Read more.

Brookline promotes two

. Calgary-based Brookline Public Relations has promoted Leanna Kruk to the position of group director. She joined the agency four years ago as an account director. Read more.

Walmart begins new brand campaign

. Walmart Canada has begun a new brand campaign. Developed by Camp Jefferson of Toronto, the initiative is aimed primarily at parents. Read more.

Visio Media expands

. Edmonton-based out-of-home media company Visio Media has expanded its operation into Calgary and Edmonton. The company specializes in digital displays in elevators. Read more.

Cinco, Dentsu Live form agreement

. Toronto-based sponsorship and experiential agency Cinco has formed an agreement with Dentsu Live of Tokyo to co-develop consumer promotions. Read more.

Scratch adds new clients

. Scratch of Toronto has recently gained six new clients. These include: Mitsubishi, Baskin Wealth Management, The Minto Group, Corby Spirit and Wine and The David Batori Group. Read more.

Dairy Farmers of Ontario sponsors Ottawa Senators

. Dairy Farmers of Ontario has signed a sponsorship agreement with Maple Leaf Sports & Entertainment. Milk will be the official rehydration and recovery drink of the Ottawa Senators. Read more.

CCMA retains Notable Life

. The Canadian Country Music Association has hired Toronto-based content marketing agency Notable Life as producer of record for the 2018 CCMA Awards. Read more.

Nintendo conducts summer tour

. Nintendo of Canada recently retained Smak of Vancouver as its experiential marketing agency. The firm is managing a touring promotion called the "Nintendo Switch Summer Tour." Read more.

Steam Whistle introduces new branding

. Steam Whistle Brewing of Toronto has undertaken a rebranding initiative that includes a new packaging design. The new branding is intended to be more streamlined. Read more.

Pressboard begins content marketing education effort

. Pressboard of Vancouver has begun a new initiative called "Pressboard University" intended to educate marketers about content marketing. Read more.

Goldstein joins Juliet

. Toronto-based Juliet has appointed Leanne Goldstein to the newly-created position of head of client engagement. She was most recently a group account director at Taxi. Read more.

Tourism Yukon conducts midnight sun campaign

. Tourism Yukon has begun a marketing campaign in Vancouver focusing on the seasonal phenomenon of the midnight sun; a period of summer in which the sun does not completely set. Read more.

Travelzoo hires Craft Public Relations

. Online travel company Travelzoo has retained Craft Public Relations of Toronto as its PR agency of record. Craft won the account in a competitive review. Read more.

VA-AS retains Vibrant Marketing

. Sports agenct Sasha Ghavami has hired Vibrant Marketing to develop a brand image and website for his new sports management and representation company. Read more.

Cossette, Leger release brand study

. Cossette and Leger have released a new study called "Ovation" examining the relationships between consumers and brands. The study examines approximately 200 brands. Read more.

Neo-Traffic adds four

. Out-of-home media company Neo-Traffic has appointed Karen Reynolds to the position of senior account manager in Toronto. She was previously at Postmedia Network. Read more.