STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat

Droski Marketing hires Holmes PR

. Droski Marketing has retained Holmes PR to handle public relations for its Greenwood Stakes horse racing event. The event will take place at Woodbine Racetrack on May 26. Read more.

CIBC conducts Shatter Barriers campaign

. CIBC recently retained Fuse Marketing Group to conduct a campaign called "Shatter Barriers." The effort promoted the bank's sponsorship of the Canadian Paralympic Committee. Read more.

Honey Nut Cheerios continues Bring Back the Bees campaign

. General Mills Canada has resumed a promotion for its Honey Nut Cheerios cereal brand called "Bring Back the Bees" for a third year. Read more.

Arrive Alive conducts St. Patrick's Day promotion

. Advocacy group Arrive Alive Drive Sober has begun a St. Patrick's Day initiative in association with The Pipes and Taps Pub in Oakville, ON. Read more.

Les Brasseurs du Nord debuts retail store

. Montreal-based brewery Les Brasseurs du Nord has introduced a new retail initiative. The company has installed a branded retail store within the brewery. Read more.

Henkel begins Purex Odour Release promotion

. Henkel has begun a promotion in support of a new product called Purex Odour Release laundry detergent. It makes use of a branded vehicle called the "Purex Odour-Free Hockey Shop." Read more.

Contest System becomes Wily Global

. The Contest System has rebranded as Wily Global. According to the company, the new name and additional brand elements are intended to better reflect the range of its products and services. Read more.

OverCat gains three accounts

. Toronto-based OverCat recently gained three new clients. Beauty device company Silk'n has retained the agency to handle its public relations, media and influencer activities. Read more.

Lamar Advertising joins COMMB

. Lamar Advertising has joined the Toronto-based Canadian Out of Home Marketing and Measurement Bureau. COMMB will provide measuring and reporting services. Read more.

Astound adds two

. Astound, a Toronto-based company specializing in fabrication and creative for exhibits and events, has appointed Chuck Bajnai to the newly-created position of chief creative officer. Read more.

Canada's Children's Hospital Foundations hires Fuse

. Canada's Children's Hospital Foundations has retained Fuse Marketing Group of Toronto to develop a digital campaign promoting its Children's Miracle Network Champions program. Read more.

Clover Leaf begins All Natural campaign

. Clover Leaf Seafoods has begun a new advertising campaign in support of its Tuna in Water line of canned fish products. The effort, called "All Natural," was developed by Tag. Read more.

Competition Bureau begins investigation of Postmedia, Torstar

. The Ottawa-based Competition Bureau executed searches at the Toronto offices of newspaper companies Postmedia, Torstar and Metroland on March 12. Read more.

COMMB debuts in Toronto

. The Canadian Out of Home Measurement Bureau and the Out-of-Home-Marketing Association of Canada have merged into the Canadian Out of Home Marketing and Measurement Bureau. Read more.

Howatson joins Rangle

. Toronto-based digital developer Rangle has appointed Michael Howatson to the position of executive creative director. He was most recently at MetaLab. Read more.

Quebec tourism alliance begins Let Go campaign

. The Montreal-based Alliance de l'industrie touristique du Quebec has begun a new campaign called "Let Go," intended to attract tourists to the province. Read more.

Belairdirect breaks Uninteresting campaign

. Insurance company Belairdirect has begun a new advertising campaign called "Uninteresting." The campaign was developed by Sid Lee of Toronto. Read more.

Canadian Women's Foundation begins GirlPowered campaign

. The Toronto-based Canadian Women's Foundation has resumed a campaign called "GirlPowered." The initiative, developed by Havas Canada, debuted last year. Read more.

Cupanion conducts Bring Water to Life campaign

. Cupanion, a reusable water bottle company based in Guelph, ON, has begun an advertising campaign called "Bring Water to Life." The campaign was developed by Send & Receive. Read more.

Chutter joins Powershifter

. James Chutter has joined Vancouver-based digital agency Powershifter in the newly-created position of vice-president of strategy and design. Read more.