Adnews

Blammo Worldwide, Extreme Group merge

Air Transat debuts installation at Montreal airport

Canadian Freestyle Ski Association rebrands

Canadian Olympic Committee hires Sid Lee


Destination Canada hires Ogilvy & Mather, Cossette

. Destination Canada has retained Ogilvy & Mather Canada and Cossette as its marketing agencies. The assignment includes content marketing and strategic planning. Read more.


Electrolux retains Scratch as Beam AOR

. Electrolux Home Care Products has hired Scratch of Toronto as global agency of record for its Beam brand of central vacuum systems. The assignment includes strategy and branding. Read more.


Intact Insurance breaks You Matter campaign

. Intact Insurance of Toronto has begun a new brand campaign called "You Matter." The initiative is intended to highlight the "diversity and uniqueness" of its customers. Read more.


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GlaxoSmithKline begins Allergy Outlook campaign

. GlaxoSmithKline Consumer Healthcare has formed an agreement with Pelmorex Media promoting the pharmaceutical company's Flonase Allergy Relief product. Read more.


Couillard joins TACT

. Montreal-based public relations and government affairs firm TACT Intelligence-conseil has appointed Caroline Couillard to the position of senior director. Read more.


Playtex Sport conducts PlayOn Canada promotion

. Edgewell Personal Care has released a video in support of its Playtex Sport brand. It depicts Olympic wrestler Erica Wiebe presenting equipment to the West Humber Collegiate Institute girls' wrestling team. Read more.


Ride TV to debut in Canada

. Ride Television Network of Forth Worth, TX has received approval from the CRTC to be added to the list of non-Canadian television channels authorized for distribution in Canada. Read more.


Cora readies National Pancake Day promotion

. Cora Breakfast and Lunch is preparing a promotion called "National Pancake Day." On Feb. 28, the Cora Foundation will donate one dollar for every meal of pancakes to the Breakfast Club of Canada. Read more.


Tourisme Montreal, Shanghai Tourism form agreement

. Tourisme Montreal has signed an agreement with the Shanghai Municipal Tourism Administration. The two organizations have agreed to discuss strategies for increasing tourist numbers. Read more.


AOL debuts self-serve mobile ad management system

. AOL has introduced a collection of new self-serve capabilities for its One by AOL programmatic ad-buying system. The new functions are aimed primarily at mobile application developers. Read more.


Yoplait readies whole milk yogurt campaign

. Yoplait has prepared a launch campaign for a new product called Yoplait Whole Milk, which, according to the company, is the first whole milk yogurt to be available nationally in Canada. Read more.


New Balance begins new Fresh Foam campaign

. Athletic footwear company New Balance Canada has released a new animated video promoting its Fresh Foam 1080v7 running shoe. The 30-second video seeks to depict the experience of running. Read more.


The Garden conducts gnome campaign

. Toronto-based The Garden has begun a promotion for itself involving gnome figurines. The client recruitment campaign is based on a website at which companies can request a figurine. Read more.


Weber Shandwick adds one, promotes one

. Weber Shandwick of Montreal has hired Marie-Eve Noel as an account director in its consumer marketing department. She was previously an account director and senior consultant at Torchia Communications. Read more.


Peladeau returns to Quebecor

. Pierre Karl Peladeau has resumed the position of president and CEO of Montreal-based Quebecor. Peladeau was president and CEO of the company from 1999 to 2013. Read more.