Account Manager
Are you a connected, experienced dealmaker who is passionate about the movies? Are you ready to manage and develop a lucrative established territory? If you have 5 or more years of media sales experience, rock solid client and agency relationships, a proven sales track record and excellent presentation skills, we'd love to have you on our winning team. Read more.
Online account manager
Help tap a $30 million advertising opportunity. Clientinsights is a new-media company that in a little over two years has become the market leader in delivering on-line video to Canadian financial advisors; both for their own viewing and for use with clients. Read more.
Tribal Fusion - Account Manager
Account Managers have the unique opportunity to work on the front lines of the online advertising industry. They collaborate daily with Canada's major media agencies and direct advertisers helping them achieve their marketing objectives through our proprietary ad platform and data analysis tools, built on our best in class technology. The role offers a unique blend of hands on campaign management and client facing responsibilities while working with local and international Tribal Fusion teams. We are currently recruiting one Account Manager for our Toronto office. Read more.
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Accessible Media of Toronto has begun a new television campaign intended to raise awareness of the rebranding of its open-described video service AMI-TV. The campaign consists of two 30-second commercials developed by TBWA Toronto and featuring the voice of actor Gordon Pinsent describing what is happening on the screen. The campaign will air nationally in English Canada on Bell TV, Cogeco, Eastlink, Rogers, Shaw Cable, Shaw Direct and Source Cable. "For the sighted, the most effective way to appreciate these spots is to close your eyes and listen," said Peter Burke, vice-president of marketing and communications at Accessible Media. "By showing how description can enrich what you can already see, we prove how important description services like AMI are to the blind."
Montreal-based CEDEC is preparing a new campaign in Quebec called "Love Your Local Business." The initiative is intended to promote the organization's English-language business development services to Quebec entrepreneurs. The campaign will take the form of a contest, but no other details are currently available. "Our aim is to empower small-business owners across the province with opportunities to enhance their skills, expand their network, and be a pivotal part of a healthy economy," said John Buck, executive director of CEDEC. "Through our new website and online member directory, members of the CEDEC Small Business Support Network will have new tools to promote their businesses and grow their network, locally and beyond."
Energi PR of Montreal has joined the San Francisco-based Public Relations Global Network, a collection of 45 independently-owned public relations agencies. The firm will be PRGN's representative in eastern Canada. Energi is the second Canadian firm, along with Fantail Communications of Toronto, to join the organization. "Energi PR's membership in the Public Relations Global Network brings tremendous value for those of our clients who are looking to expand internationally and want to consolidate their public relations with a proven network," said Carol Levine, managing partner of Energi PR. "We also view this association as a strong opportunity to export successful programs and expertise to other markets throughout the US, Latin America, Europe and the Far East."
Auto brand Dodge has renewed it sponsorship of the NASCAR Canadian Tire auto racing series for a sixth year. As part of its agreement with NASCAR Canada, Dodge and Mopar will sponsor the Dodge-Mopar Awards, consisting of cash prizes to eligible teams following each race in the series. Dodge and Mopar will also be the presenting sponsors of the Mopar Top Dodge Cup trophy. The sponsorship also include trackside branding at the 12 events in the series, as well as a contest component that will give away a 2013 Dodge Dart. In addition, a branded Dodge Challenger SRT8 392 will serve as the pace car at series events. Dodge and Mopar are divisions of Chrysler Group. NASCAR Canada is a joint operation of NASCAR and TSN Events which manages the NASCAR brand in Canada. "Dodge and Mopar are a major force behind one of the fastest-growing spectator sports in Canada, which is NASCAR stock car racing," said Ed Broadbear, vice-president of marketing at Chrysler Canada. "The NASCAR Canadian Tire Series sponsorship helps us connect with motorsports fans across the country, who are just as passionate about their rides off the track as they are about watching the racing teams on the track. It's a perfect fit."
Montreal-based out-of-home company Neo-Traffic has hired Darren Spratt as sales director. He was previously a sales director at Media City and Zoom Media. Neo-Traffic specializes in shopping mall signage.
Ideon Media of Toronto has promoted Sotero Bernardo to the position of sales director. He was previously an account manager. Before joining Ideon, Bernardo was a venue manager at KB Media and an assistant media planner at Cossette Media.
I-D Foods of Laval, QC will begin a product sampling campaign in Toronto today for its Maille brand of mustard. The initiative will make use of an installation modeled on the Maille boutique in Place de la Madeleine in Paris and incorporating "Parisian-style" out-of-home advertising columns.
CTV will begin a television and on-air campaign in Edmonton this week in support of CTV News. The campaign, called "My Edmonton is...," encourages viewers to share their views on the things that make the city special to them online or via Twitter, Facebook, Pinterest, email or conventional mail.
Tourism Australia has begun a promotion in association with Citytv program Breakfast Television Toronto. From May 15 to 17, program host Jennifer Valentyne will visit various Australian attractions including Sydney Harbour, the Greater Blue Mountains, Bondi Beach, the Gold Coast, and Tamborine Mountain.
Toronto-based Focus Integrated Marketing has rebranded itself as Octopus Ink. The agency's services include strategy, branding, advertising creative, design, website development, search engine optimization, social media activities and mobile communications.
Labatt has signed-on as a sponsor of the 2012 LG Crescent Street Grand Prix Festival, which will take place in Montreal from June 7 to 9. The festival is produced by the Crescent Street Merchants' Association and BBF Promotions & Events.
Potato company Cavendish Farms has retained Toronto-based Yield as its branding and advertising agency. Yield won the account in a competitive process involving an unknown number of contenders. The assignment encompasses advertising development, digital strategy and in-store activities for the company's From the Farm line of frozen potato products.
Conair Consumer Products of Woodbridge, ON has hired Toronto-based Praxis to handle communications and public relations for its Conair and Cuisinart product lines. Praxis won the account after an agency search involving an unknown number of firms.
Moosehead Breweries of Saint John, NB will begin a traveling promotion on May 21, during which a branded recreational vehicle will make a national tour of the country. According to the company, the tour will "celebrate all things well made." A documentary film crew will travel with the vehicle to interview various craftspeople about the experience of making quality things.
DDB Canada of Edmonton has appointed Jane Flower to the position of group account director. She will lead the Western Canada Lottery Corporation and Alberta Innovates accounts, as well as handle planning, brand management and campaign development for various other clients.
Toronto-based Dare has appointed Paul Little to the position of creative director. He will lead the agency's creative activities. Little was most recently a creative director at Sid Lee in Montreal. He has also worked at TBWA Vancouver and DDB Vancouver.
Vancouver-based sponsorship and marketing agency The Twentyten Group has appointed Dana Sissons to the position of associate partner. He was most recently global public relations lead at Electronic Arts. Jordan Harding has joined the agency's Toronto office as an associate. He was previously manager of business development at IMG Canada.
Home improvement retail chain Lowe's Canada has begun a new augmented reality advertising initiative in association with LG Appliances and mobile application company Red Piston of Windsor, ON. Consumers can now use a smartphone or tablet to access a three-dimensional virtual tour of certain products that appear in the retailer's flyer.
Sympatico.ca, in association with digital advertising company Wishabi of Toronto, has introduced a new section called "Flyer of the Week." Sympatico will create original content to promote the section and integrate the service into its editorial. The content will promote deals within the flyer and offer additional promotions.
Newcap, a subsidiary of Dartmouth-based Newfoundland Capital Corporation, has received approval from the CRTC to operate a new FM radio licence in Fredericton, NB.
AOL Canada is undertaking a regional expansion of its Huffington Post Canada website. The site will launch localized services called HuffPost British Columbia and HuffPost Alberta in the fall. The sites will offer news, blogs, community functions and social media activities.
Postmedia Network of Toronto has signed-on as the exclusive Canadian advertising sales representative of BusinessInsider.com. The publication covers business and financial news.
REC Media of Calgary hired Chiara Reid as a senior account manager in its Toronto office. She has previously worked at Pattison Outdoor and Astral Media. REC specializes in sports marketing campaigns conducted in community and municipal athletic recreational facilities.
David McDougall has joined Wild On Media of Toronto as a communications consultant. Lynn Wee has joined the agency's Vancouver office as an operations manger. Jerry Ti has also been hired as an operations manager in Vancouver.