PETRO-CANADA REWARDS CUSTOMERS
By Adnews Staff
Petro-Canada gas stations launched a customer rewards program earlier this month called Petro-Points. The promotion offers customers 10 points for every dollar they spend. The points are instantly redeemable for goods and services such as wiper blades, booster cables, car batteries, tires and car washes. TV, radio and print advertising promoting the program also began earlier this month. Roche Macaulay & Partners Advertising of Toronto created English ads and PNMD Publitel of Montreal did the French.
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