MCDONALD'S HAS NEW GAME
By Adnews Staff
Toronto-based McDonald's Restaurants of Canada is launching a promotion today called the Muppet Mania Game. Customers collect game pieces from cups and french fry boxes to win cars, in-line skates and NHL Muppet jackets in melton and suede. There are also instant prizes, including cars and $100,000 in cash. Advertising for the game began this week using radio, TV and point-of-sale materials created by Cossette Communication-Marketing of Toronto.
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