UPS SENDS CUSTOMERS TO THE OLYMPICS
By Adnews Staff
United Parcel Service Canada of Mississauga, Ont. will be packing people off to the 1996 Summer Olympic Games in Atlanta. The company has a promotion running until Nov. 30 designed to raise awareness of its Olympic sponsorship and its variety of express services. Express service users are automatically entered in a draw for a trip for two to the Olympics. They also earn one point with each Express shipment in Canada, two for a shipment to the U.S. and three for using the Worldwide Express, Early A.M. or Next-Flight-Out service. Points can be redeemed for a Canadian Olympic team overnight bag or sweatshirt, or a Panasonic Personal Stereo. Direct mail promoting the program, from Ogilvy & Mather Direct in Toronto, began in late September. Separately, UPS launched a Canadian TV campaign in late September to support its sponsorship of the Olympics. The ad was created by the Toronto office of Ammirati & Puris/Lintas. UPS of Atlanta, Georgia is an official worldwide sponsor of the 1996 Olympic games.