CEREAL BRAND IN REVIEW
By Adnews Staff
U.S.-based Kraft General Foods has its Post Grape Nuts cereal business up for grabs in the U.S. The review won't affect the Canadian account held by by Ogilvy & Mather Advertising of Toronto, Kraft spokesperson Pat Brown told Adnews yesterday. Included in the U.S. review is incumbent O&M, Grey Advertising and FCB, all of New York. O&M in Canada also does advertising for Maxwell House coffee, Minute Rice and Crystal Light and Quench juices.
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