ACADEMIE-OGILVY HANGS ON TO HANES
By Adnews Staff
U.S.-based Sara Lee Hosiery gave the Arnell Group of New York more work last week when it handed over the Hanes brand to the agency. The move won't affect Canada, Sara Lee's Canadian general manager Ken Dobbins told Adnews yesterday. Academie-Ogilvy Communications of Montreal will continue to do advertising for Hanes The U.S. business had been with Saatchi & Saatchi Advertising of New York since 1969. Arnell has been working for Sara Lee on a project basis on brands such as Karan Hosiery. Saatchi will continue to create ads for the L'eggs line of hosiery.
« Back Next »
Comments
blog comments powered by Disqus