SEARS OPENS FURNITURE STORE
By Adnews Staff
Toronto-based Sears Canada opened its first stand-alone furniture store this week, and plans on opening another in Oshawa, Ont. next February. Operating under the banner Sears Whole Home Furniture Store, the first outlet is in Kitchener, Ont., and has over 35,000 square feet of furniture and decorator rugs. Print and TV advertising for the store was created by Prism Communications of Toronto. If the venture is successful, up to 40 stores will open across Canada over the next five years.
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