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XEROX TALKS ABOUT THE OTHER PRODUCTS

Xerox Canada of Toronto wants consumers to know it has more than just copiers. The company launched a print campaign this week focusing on printers and multifunction products, with the tag line "What's On Your Mind On Paper." The first ad that appeared Tuesday stated "For the first time in advertising history, 'Brand X' turned out to be the better product." A series of ads will run until the end of the year. The campaign was created by Young & Rubicam of Toronto.

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