GBV TARGETS AUTO AFTERMARKET
By Adnews Staff
Griffin Bacal Volny of Toronto is launching a campaign next month for the Automotive Industry Association of Canada, designed to create a sense of pride in the industry among people working at companies that belong to the association, as well as raising awareness of the industry among the public. The agency has called this campaign the PRO program, standing for professionalism, responsibility (to comply with laws and business practices) and obligation (to customers). GBV has produced a brochure to explain the program to retailers and consumers, door decals, wall certificates and membership cards. The brochure talks about the association's code of ethics based on the PRO principles. Member companies make and sell automotive replacement parts and tools. They also do vehicle servicing and repairs.