TOSHIBA COMPUTER ACCOUNT
By Adnews Staff
Markham, Ont.-based Toshiba of Canada has its computer account up for grabs, ending a three-year relationship with Chiat/Day Advertising of Toronto. A review was called because it is company policy to do so every three years, advertising and PR specialist Barbara Minor told Adnews this week. Chiat/Day created the popular "Checked It" TV commercial for Toshiba's notebook computers, a gold winner at both the Bessies and Clios, and a silver winner at the Marketing Awards. Toshiba has solicited 22 agencies to compete, and is hoping to have a short list in about 30 days. The company expects a new agency to be working on the business in September. The relationship with Chiat/Day officially ends June 15. Annual advertising budget for Toshiba is between $2 million and $2.5 million.