CONSUMERS PREFER PRINT
By Adnews Staff
Consumers prefer print ads over TV spots because they are more informatiive, more entertaining and less offensive, according to a U.S. study done by Video Storyboard Tests of New York. Thirty-four per cent of 2,000 consumers surveyed said print ads were artistic, compared to 15% for television ads. Thirty-five per cent thought prints ads were enjoyable, compared to 15% TV. Overall, 33% felt print ads were entertaining, compared with 18% for television. There were almost five times as many respondents who said television ads were insulting as those who said print ads were.
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