LEVI'S PROJECTED ON TORONTO WALLS
By Adnews Staff
Levi Strauss & Co. (Canada) is the first Canadian advertiser to use Projection Media. The outdoor, nighttime advertising medium consists of enormous images, both moving and still, projected on the exterior of buildings. It was developed by AdCom of San Francisco, and is being brought to Canada by Mediacom of Toronto. The ad began showing last night in Toronto as part of a campaign using transit, outdoor and print ads. Creative was done by Foote, Cone & Belding of San Francisco. Ads were placed by Optimedia of Toronto, FCB Canada's media division.
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