OLG, Toronto Raptors begin joint initiative
By Derek Winkler
The Ontario Lottery & Gaming Corporation has begun an initiative with basketball team the Toronto Raptors intended to provide support to four community organizations that use basketball to improve the live of participants. This “Home Court Advantage” campaign will highlight the personal stories of people who have been helped by these groups, and to raise awareness of their work. Until March, Ontario consumers can support these organizations by playing a game within the Toronto Raptors mobile application. For each game played, OLG and the Raptors will make a donation to a participating organizations. They are Vipers Wheelchair Basketball of Burlington, Indigenous Sport & Wellness Ontario of Sudbury, the Abilities Centre of Whitby and Mega City Basketball of Mississauga.
“OLG is proud to team up with the Toronto Raptors to support organizations that make a meaningful difference,” said Maxine Chapman, brand vice-president at OLG. “Every play with OLG is a winning one, because 100 percent of our profits go back to local communities, including home courts like these. This is just one way we are helping Ontarians bring home the win.”