Skilled Trades College sponsors UFC
By Derek Winkler
Skilled Trades College of Canada has signed-on as a sponsor of the Ultimate Fighting Championship. The organization will an official sponsor of the UFC, as well as the presenting partner of the upcoming UFC 297 event in Toronto. According to the company, this will be the UFC’s largest Canadian sponsorship to date. It includes brand integration at Canadian live events and future scholarship initiatives. Skilled Trades College is conducting a digital marketing campaign that includes custom content on UFC’s Canadian social media pages. The campaign was developed by NewPath Sports and Entertainment and The Influence Agency.
“To partner with UFC and serve as presenting partner of UFC 297 is incredibly exciting and meaningful to all of us at Skilled Trades College,” said Ralph Cerasuolo, president and CEO of Skilled Trades College. “For almost 20 years, Skilled Trades College of Canada has educated and trained people to be job ready in the skilled trades. Partnering with UFC reflects our shared values with an understanding that opportunities need to be earned and seized. Like UFC, we are always looking to evolve and innovate, and we are so excited to collaborate on such a meaningful endeavor. Together, we are unveiling a first-of-its-kind scholarship that will transform the lives of 12 youth with the Building Champions Scholarship.”