Fat Bastard Burrito sponsors OHL
By Rob Bale
Fast food chain Fat Bastard Burrito has signed a multi-year sponsorship agreement with the Ontario Hockey League. The agreement makes the chain the official burrito sponsor of the league. The sponsorship highlights the league’s top nightly performers on social media through the hockey season. It will also include contest promotions.
“At Fat Bastard Burrito, we have a deep sense of pride in our Ontario-born heritage,” said Jeff Barlow, chief marketing officer at parent company MBI Brands. “Hockey being such an integral part of Canadian identity makes a partnership with OHL a natural fit. It also allows us to reach a larger pool of young Canadians who lead busy lives by offering healthier meal options that don’t sacrifice great taste.”