Pattison signs ad deal with MiWay
By Rob Bale
Pattison Outdoor Advertising has signed a five-year agreement with transit company MiWay to handle advertising on its buses in the Greater Toronto Area. According to the company, the deal makes Pattison the sole provider of bus advertising in the GTA. Pattison will sell exterior and interior bus advertising on MiWay vehicles. MiWay, the public transit system for the City of Mississauga operated approximately 500 buses.
“Adding MiWay to our bus advertising offering is an exciting milestone for Pattison Outdoor, as it allows us to further extend our reach in the Greater Toronto Area,” said Nicholas Campney, director of leasing and legislation at the company. “Mississauga is a key market for us, and we are thrilled to be the sole provider of bus advertising in this region, giving local and national advertisers an unmatched opportunity to connect with consumers in this bustling city.”