Capilano University begins Bring It campaign
By Adnews Staff
Capilano University of North Vancouver has begun a new awareness campaign called “Bring It.” Developed by Will of Vancouver, the campaign consists of videos featuring approximately 30 real students of the school having “life-enhancing experiences in diverse and inclusive environments.” The videos are accompanied by still ads featuring photographs of students. The campaign will run until March 31, 2023.
“Capilano University encourages students to be co-creators of their learning experience,” said Alisha Moolla, director of marketing and digital experiences at Capilano University. “Every student deserves to belong in a diverse community that welcomes, embraces and champions them exactly for who they are. Making sure that sentiment comes through in our messaging was key for this campaign.”