Dairy Queen prepares Miracle Treat Day
By Adnews Staff
Dairy Queen Canada will conduct a national fundraising promotion on Aug. 11 called “Miracle Treat Day.” The net proceeds from the sale of all Blizzard products sold on that day will be donated to local children’s hospital foundations. The promotion also includes online materials at <http://www.miracletreatday.ca> as well as social media content. This will be the 20th year of the initiative.
“We're celebrating Miracle Treat Day in the summer for the first time since 2019 and are thrilled to be reaching our 20th anniversary milestone this August,” said Candida Ness, vice-president of marketing at Dairy Queen Canada. “We are so proud of what we have accomplished with Children's Miracle Network over the past 20 years and we can't wait to see the additional impact we can make over the next two decades. Miracle Treat Day wouldn't be possible without the tireless work our franchisees do year-round to make miracles happen.”