TSN, FanDuel form content agreement
By Adnews Staff
Online sports betting company FanDuel Group has signed a content agreement with specialty television channel TSN. During the multi-year agreement, FanDuel will be the official sportsbook sponsor of TSN, beginning in Ontario. FanDuel will provide sports odds for use in TSN programming, including game broadcasts, digital marketing, mobile applications and other forms of co-branding. TSN will highlight a number of FanDuel’s online betting services. TSN is a subsidiary of Bell Media.
“FanDuel is the undisputed leader in sports betting, and with the launch of sports betting in Canada they were the clear choice for us as a sportsbook partner,” said Stewart Johnston, senior vice-president at TSN. “FanDuel delivers an entertaining, customer-centric, responsible gaming experience with attractive odds that Canadian sports fans will want to engage with and we believe that combining their sportsbook with our expansive portfolio of live sports properties will not only deliver the exciting content that our passionate fan base demands but will provide new opportunities to expand the TSN brand.”