MADD Canada conducts Schnoz campaign
By Adnews Staff
Advocacy organization MADD Canada has begun a social media campaign intended to reduce impaired driving during the holiday season. The campaign, called “Schnoz For The Cause,” was developed by Tag of Toronto. The initiative encourages consumers to use a custom filter on Facebook or Instagram to upload a social media post of themselves wearing a red nose. For each upload, Tag will donate five dollars to MADD Canada.
“We’re proud to support MADD Canada in generating awareness of a cause we can all get behind, keeping impaired drivers off the roads,” said Fabio Orlando, CEO of Tag. “‘Schnoz For The Cause’ is a mutually beneficial way for people to share their support for a safe holiday season, while tag donates to MADD Canada on behalf of everyone who participates.”