Sponsorship roundup
By Adnews Staff
Kia Canada has signed-on as a sponsor of a national school program operated by MADD Canada and intended to educate students about the dangers of impaired driving. The automaker will be the national presenting sponsor of the 2011-2012 School Assembly Program. Kia will provide the use of eight branded vehicles to MADD Canada for use by representatives who will visit schools to deliver the anti-drinking and driving program. The vehicles will also be used by various chapters of the organization in local activities. Each vehicle will also be wrapped in a special finish which will allow students to sign the vehicle as a way of pledging to not drive under the influence of alcohol. "Our national partnership of the MADD School Assembly Program supports MADD in their effort to educate youth on the dangers and irreversible consequences of driving impaired," said Maria Soklis, vice president and chief operating officer at Kia. "Our donated vehicles will continue to bear messaging to remind Canadians as will our 'I pledge' social media tool which will invite the public to pledge and seek others to pledge not to drive impaired."