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Hershey begins video game promotion for Oh Henry

Hershey Canada has begun a promotion for a new chocolate bar called the Oh Henry Level Up. The campaign is aimed primarily at video game enthusiasts and is being conducted in collaboration with video game company Take-Two Interactive Software. During the promotion, the wrapper of each bar will contain a code for an in-game enhancement to recently-launched game NBA 2K21.

“The Oh Henry bar has always been about conquering hunger, but now we’re helping Canadians conquer the court as well,” said Alejandro Mosquera, marketing manager for the brand. “As the only confectionery brand in Canada to offer an in-game performance enhancer, Oh Henry Level Up is breaking down barriers in the chocolate world.”

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