Bell Canada readies new fraudulent call blocking system
By Adnews Staff
Bell Canada of Montreal is preparing to begin testing a new system that will use artificial intelligence technology to block fraudulent telephone calls. The company estimates that the system could block approximately 120 million more calls per month than its existing call-blocking methods, which currently block 220 million calls per month. The system is aimed primarily at calls using falsified caller identification information. It also uses defined sets of call characteristics and customized algorithms to identify scam calls. Bell is currently awaiting CRTC approval to conduct a trial of the new system.
“Canadians rely on their phones to stay connected with family, friends, customers and colleagues, and customers at all carriers are justifiably frustrated by the volume of fraud calls they continue to receive,” said Rizwan Jamal, president of Bell Residential and Small Business. “Our industry has made solid progress in combatting these scam calls, and Bell's innovative new AI process would further dramatically reduce the number that get through to customers.”