Sportsnet begins new content initiative
Toronto-based sports media property Sportsnet has launched a new studio that will produce original content. According to the company, the studio will be used by Sportsnet personalities to produce original digital and social media content to accompany television and radio materials. The intent is to increase consumer interaction with the brand. Sportsnet is a division of Rogers Media.
“The idea behind this new content initiative is to further the conversation on trending social topics and the news that is at the forefront of sports fans’ minds,” said Jon Coleman, general manager of news and digital content at Sportsnet. “We’re offering our fans a place to interact with each other and our personalities, share their opinions and even submit their own content.”