Myseum begins Toronto Stories campaign
Myseum of Toronto has begun a new brand campaign called "Toronto Stories." According to the organization, the campaign is intended to "share unique perspectives of people who are under-represented in our city's history." The initiative was created in collaboration with various Toronto-based community organizations. The four executions feature charitable organization the Native Canadian Centre, musician Jackie Shane, photojournalist Boris Spremo and Edwin Baker, co-founder of the Canadian National Institute of the Blind.
The campaign consists of an online exhibit at <http://www.myseumoftoronto.com>, accompanied by transit and outdoor advertising, as well as social media activities. The effort will run until October. Media space is being provided by Pattison Outdoor Advertising.
"It was incredibly important for Myseum to take this opportunity to highlight diverse and historical stories many people may not know about," said Josh Dyer, director of marketing at Myseum of Toronto. "We hope that these stories will help all Torontonians connect with others and reveal something unique about our city."