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CIBC launches One for Change brand
By Adnews Staff
Toronto-based CIBC has debuted a new brand initiative called "One for Change." According to the company, the effort is intended to highlight the company's community activities, with a focus on volunteering and fundraising undertaken by its staff. The brand will encompass charitable activities such as CIBC Miracle Day and the Canadian Cancer Society CIBC Run for the Cure.
"Giving back is personal for Team CIBC," said Veni Iozzo, executive vice-president of communications and public affairs at CIBC. "We know from experience that it only takes one person to make a difference, and that great things happen when our team rallies around a common purpose. Our team's passion for giving and volunteering is the inspiration behind 'One for Change' and this unifying brand really captures the power of people coming together around causes that have touched our clients, communities and team personally."