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Bell Media debuts new music data tracking system
By Adnews Staff
Bell Media has formed an agreement with Music Canada and Re:Sound to develop an international standard for data reporting. The system is intended to "align" terrestrial broadcast data with digital data, in an effort to provide additional transparency and accountability to the music industry. According to Bell Media, the initiative will automate its existing music content distribution system.
"As someone with love for Canada's music industry, I am thrilled by the results of this project," said Randy Lennox, president of Bell Media. "When Music Canada's Graham Henderson approached us to help resolve what has been a longstanding issue within Canada's music industry, it was an easy decision to lend Bell Media's resources and expertise. The automation of the tracking process establishes international best practices that benefit creators while making the entire system considerably more efficient."